These guidelines outline how you should write NCMG and North Coast Marble & Granite in copy.
When writing NCMG, use upper case. NCMG is an initialism, not a word. Therefore it should never be written as ncmg or Ncmg.
When writing North Coast Marble & Granite, use title case and an ampersand (&). It should never be written in sentence case, and you should never use the word and.
Let's take a quick look at what we're dealing with here. I reconstructed the following branding from an NCMG business card, so it's accuracy is not guaranteed. The NCMG logo is suitable for most situations. There exists a more verbose version (including a subtitle), but I was unable to find the correct font to recreate this.
When using the above logo, be sure to following these simple rules.
Never use gradients. The NCMG logo should be flat. You may use very subtle gradients where only the hue is rotated if you wish (at most 10°-15°).
Never use shadows. The NCMG logo should be flat.
Don't place the logo on images. If this is unavoidable, you should saturate the background to ensure readability.
Use the right colour logo for the right background.
$zestylogos can be used on both dark and light backgrounds, where as the
$cremelogo should be used on a
$zestybackground. Refer to the colour guide if you're unfamiliar with the above variables.